The new name – Mr Cooper – was chosen following a process of extensive testing and research which involved analysis of thousands of potential new names.
With a more personal-sounding name, the mortgage lender believes that its 3 million customers will be stronger brand advocates.
“Launching Mr. Cooper is another important step in our journey to transform the customer experience; and while our journey is still evolving, I’m incredibly proud of our team and the impactful changes we’ve made throughout our company,” said Jay Bray, Chairman and CEO of Nationstar.
The rebrand process began in 2016 with a cultural shift internally, redefining the lenders’ values for team members to be challengers of convention, champions for customers and cheerleaders for the team – all in an effort to help customers better navigate the often-complex mortgage process.
“Rallying around our new identity has helped us to create an entire company dedicated to keeping the dream of homeownership alive for our customers. Becoming Mr. Cooper and making the home loan experience great are key in our goal of creating customers for life,” Bray added.
The Mr Cooper brand is now being introduced to customers and the mrcooper.com website is already live to explain the transformation.
Xome and its subsidiaries are not affected by the name change and will continue to operate under existing brand names.
More market update:
Nationstar Mortgage Holdings Inc. will officially change its name in August, with the aim of building a brand for the next generation of home loan servicing.