Ally Home launches price-match program

by Francis Monfort01 Aug 2017
Ally Home, the direct-to-consumer mortgage offering of Ally Bank, has launched a price-match guarantee program. The company said it’s now offering borrowers the best possible rate for their mortgages for new residence loans or existing home refinancing.

Under the program, a prospective borrower only needs to inform an Ally Home loan advisor of a better price from another lender and send the complete loan estimate, which should be dated within the past five business days. Given the same loan terms offered by Ally Bank, Ally Home will match the interest rate and the points as soon as the borrower is ready to agree to a rate.

"When it comes to buying a home, our customers are counting on us to help them reach that exciting milestone. In addition to competitive loan pricing backed by our Price Match Guarantee, we are committed to doing everything we can throughout the process to assure them that they have made a smart choice in selecting Ally Home as their loan provider,” said  Diane Morais, president of consumer and commercial banking products at Ally Bank.

Ally Bank has integrated its Ally Home products in its website, where consumers can view information on buying or refinancing a home as well as current rates and loan types.

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