What types of marketing can lower acquisition costs?

by Donald Horne26 Jun 2015
Taking advantage of social media is one way to do it, says Zach South, president of Best Rate Referrals.

Click here to learn six ways to lower acquisition costs.

Facebook and SMS (a.k.a. texting services) in an ever-increasing mobile world are excellent ways to put your face and brand in front of consumers, and are key components to lowering acquisition costs.
The quickest, most efficient way to build frequency with your audience is through Google, continues South.

“Google is the easiest, you simply place a tracking code on your site, and then everyone that sees your site will then be followed around the web with your text and banner ads,” says South. “Clicks are cheaper than bidding on the main search engine and your conversion rates will soar as these consumers already visited your site.”

 “Using one or more of the techniques we recommend in 6 Ways to Lower Your Acquisition Costs will not only lower your loan acquisition cost,” says South, “but raise your closing percentage.”

Best Rate Referrals has a team that has over 57 years of combined experience generating leads offline and on. Those who partner with Best Rate Referrals have access to the leads through an online portal, with a quality control standard that assures all leads flagged for false information will be verified a second time through an in-house call center team.