Prieto has more than 14 years of experience in wholesale and retail distribution management in the reverse mortgage
industry. He has previously worked for Financial Freedom, Senior Funding, and Senior Lending Network. Among the positions Prieto has held recently are senior vice president of strategic business initiatives at AAG and national sales field leader at Liberty Home Equity Solutions. His experience covers sales forecasts, vendor/client partnerships, and distribution build-out.
"Mr. Prieto is an industry veteran and we are very excited to have him join the ranks in our dynamic company. This shows our commitment to expanding our reverse footprint nationwide," said Don Currie, president of HighTechLending.
Prieto will be responsible for expanding reverse loan production through retail and wholesale branch channels. He will also oversee and direct the company’s reverse wholesale division and marketing team as well as supervise new branch acquisitions and branch expansion in all available markets. In his role, Prieto will work closely with Joan Imelio, vice president of the reverse division.
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Adrian Prieto has been appointed as national director of wholesale and branching for the reverse division at HighTechLending, the company announced.